AR in the world of fashion goes far beyond the practical. The beating heart of the fashion industry are the designers that make inspiring, wearable art. But even such an expressive medium is bound by the laws of physics. Materials and production techniques can only go so far before hitting the glass ceiling of our reality.
In this project we depart the limitations of our physical world to explore the 'Fashion Impossible' in a metaverse without rules. We teamed up with the world's leading Future Thinking Fashion designers to leverage 5G to unlock the standard file size limitations of Snap Lenses to create a series of dynamic AR outfits that respond to the environment, to our mood, to our gestures and to one another.